Get 101 Ways to Promote Your Web Site (101 Ways series PDF

By Susan Sweeney CA CSP HoF

ISBN-10: 1931644659

ISBN-13: 9781931644655

This finished, hands-on, step by step advisor is bound to allure extra capability shoppers to any given web site. With hundreds and hundreds of confirmed suggestions, instruments, and methods, this freshly up-to-date variation offers the most recent internet 2.0 developments and strategies reminiscent of RSS, blogs, podcasting, and cellular advertising. marketers, company advertising and marketing managers, small company proprietors, experts, site owners, participants, new media pros, and site designers will locate this guidebook helpful for constructing on-line strategies.В A own password is usually incorporated for having access to the better half site, which gives up to the moment online marketing information and extended details. From optimizing web pages for se's and incorporating dynamite public relatives innovations to offline advertising and making sure shopper pride, this instruction manual and site mixed are unbeatable for beneficial on-line promotional resources.

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101 Ways to Promote Your Web Site by Susan Sweeney CA CSP HoF PDF

With 1000s of confirmed advice, instruments, and methods, this freshly up to date edition explains how one can utilize the most recent internet 2. zero tendencies and strategies akin to RSS, blogs, podcasting, and cellular advertising and marketing for on-line good fortune. marketers, company advertising managers, small enterprise vendors, experts, site owners, participants, new media execs, and web site designers will locate this guidebook useful for constructing on-line techniques.

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Learn as much as you can about their ranking criteria and the weighting given to each criterion in their algorithm. It is also important to know which databases they are using. Then you must: • Determine the keywords that your target market is using in the search engines to find what you have to offer, • Assign those keywords to specific pages throughout your site, and then • Populate the pages with the assigned keywords in the appropriate places given the ranking criteria for your targeted search engines.

Learn as much as you can about their ranking criteria and the weighting given to each criterion in their algorithm. It is also important to know which databases they are using. Then you must: • Determine the keywords that your target market is using in the search engines to find what you have to offer, • Assign those keywords to specific pages throughout your site, and then • Populate the pages with the assigned keywords in the appropriate places given the ranking criteria for your targeted search engines.

The search engines are getting very sophisticated in the weighting of link popularity, with the search engines giving extra points for link relevancy—that is, how high the site with the link to your site would rank for the same keyword. Other points are awarded based on the keywords in the text around the link pointing to your Web site. For strategies on generating significant links to your site, see Chapter 16. com) sell. Your keywords are used in everything you do and are the key determining factor in how you rank in the search results among many of the major search engines.

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101 Ways to Promote Your Web Site (101 Ways series by Susan Sweeney CA CSP HoF


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