Marcia Yudkin's 6 Steps to Free Publicity: ''For Corporate Publicists or PDF

By Marcia Yudkin

ISBN-10: 0585469830

ISBN-13: 9780585469836

ISBN-10: 1564146758

ISBN-13: 9781564146755

Exposure we could the realm be aware of who you're, what your organization deals, or the urgency of your reason. no matter if you must attract new company, determine your self as a professional, or introduce a brand new thought to the group, loose exposure is the most affordable, such a lot credible strategy to do it. This newly up to date version of a vintage advisor to acquiring media assurance comprises guidance for utilizing electronic mail and the internet to arrive exposure gatekeepers, besides the fundamentals of incomes ink or airtime. It additionally covers: o Getting started-how to beat fears, think cozy, and imagine like a exposure hound. o tips to write tip sheets, pitch letters, and press releases that roll out your message and continue you in people's minds and records. o acting on radio, television, or the internet like a professional. o the best way to be simply came upon throughout the se's.

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Extra info for 6 Steps to Free Publicity: ''For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors

Example text

What's new might include anything from just opening shop to promoting someone within your organization. Consider any or all of the following "what's new" items as excuses for getting into print: Just opening. Kristopher Setchfield's attempt to launch a massage therapy practice in Northampton, Massachusetts, earned him two color photos and several paragraphs of ink in the context of a story about the training program at nearby Greenfield Community College that he'd recently graduated from. Cathryn Peters got five newspapers and one TV station to cover the fact that after 26 years, she was closing down the only wicker repair business within driving distance of Zumbro Falls, Minnesota.

Doctors would tell me, 'Look, I'm sorry to be calling you,' and insist on meeting at night. " Kling recalls cases where a doctor spent well into five figures and then pulled back, essentially throwing away the money, at the first whisper of criticism from colleagues. Academia never had written rules against advertising or promotion, but becoming a media star might conflict with the ivory-tower obscurity and footnotes-in-place correctness deemed appropriate for professors. Yet whatever your profession, you'll find options in this book that wouldn't reek of sleaze to even Page 40 the fussiest of your colleagues.

These kinds of notices regularly run in business papers such as The Wall Street Journal, Investor's Daily, or Business First of Louisville. Offering new services or programs, serving new areas or populations. These often spark full-length feature stories. " For instance, a participant at one of my seminars was a patent agent who ran a class on patenting an invention for inmates at a state prison in Massachusetts. She wasn't certain she wanted this publicized, but I told her that any half-awake reporter would jump to do a story on her class.

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6 Steps to Free Publicity: ''For Corporate Publicists or Solo Professionals, Including...Publishers, Consultants, Conference Planners, Politicians, Inventors by Marcia Yudkin


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