Download PDF by James Webb Young: A Technique for Producing Ideas (Advertising Age Classics

By James Webb Young

ISBN-10: 0071410945

ISBN-13: 9780071410946

A procedure for generating rules ,reveals an easy, brilliant idea-generation method that has stood the try out of time.

First provided to scholars in 1939, released in 1965, and now reissued for a brand new new release of advertisements execs and others seeking to jump-start their inventive juices, this robust consultant information a five-step procedure for collecting details, stimulating mind's eye, and recombining previous parts into dramatic new ideas.

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Then a link brings the individual to the proper page on my Web site. I reciprocate in e-mail to my customers. For verisimilitude, do not link to the other company’s home page. Link to a page with the “special offer” mentioned in the e-mail. Levels of Opting In The basic e-mail option, both standard and dull in Web sites and media advertising, is worded something like this: Please check this box if you would like to be notified by e-mail of products or services that may be of interest to you. 49 50 Effective E-Mail Marketing Unquestionably, the statement represents an absolute opt-in.

Unclaimed prizes will be awarded to runners-up. htm Confirm- #748HJ8493 Thanks, Coordinator Brenda Johnson Figure 3-4 is what the target-individual sees after clicking on the “Confirm” line in Figure 3-3. ” Opt-out options should be clearly stated and not hidden, but the information demanded is formidable—home telephone, work telephone, e-mail address, age, marital status, spouse’s name, and even family income. This is information the marketer could never hope to get without an artificial incentive.

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A Technique for Producing Ideas (Advertising Age Classics Library) by James Webb Young

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