Get Actionable web analytics : using data to make smart business PDF

By Jason Burby

ISBN-10: 0470124741

ISBN-13: 9780470124741

As a marketer it is very important know the way our consumers and clients are interacting along with your model, particularly within the electronic house. This e-book is set the why, not only the how, of electronic analytics and past. it really is meant to assist dealers know the way to raised leverage insights and shift their groups to target electronic good fortune, not only the loads of information. usually this implies moving strategy, attitudes and other people to create a "culture of research" within your company. 'Actionable internet Analytics' stocks the confirmed framework for making that shift in pondering for electronic teams.

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Extra info for Actionable web analytics : using data to make smart business decisions

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To do this, you first need to identify which aspects of your web channel are most important in driving your business. For example, let’s say you have a lead-generation site that tries to get visitors interested in your offerings so they will request a meeting with a sales representative. Every upgrade you make to the site should improve the way it converts your visitors into high-quality leads. Your efforts may involve highlighting calls to action or streamlining request forms so that it’s easier to separate good prospects from bad.

Once people and departments have clear and specific metrics to define their success, they tend to have an entirely different (and often much more motivated) approach to their work. We’ll dig deeper into this subject in future chapters. Data-Driven Decision Making What exactly does it mean to use data to make decisions? Probably the best way to explain the process is to look at the traditional way web organizations work. Typically, they plan their long-term, strategic initiatives by using a project queue.

This initiative involves getting as many people as possible to fill out a particular application so that a sales representative can contact them. How can you get them to do that? Web analytics has taught us that there are always foolproof ways to get lots of people to sign up for something. One way is for Company X to offer an incentive, like an iPod Nano. Unfortunately, if the company does this, it will end up spending a lot of money to attract-low quality leads. Plenty of people sign up for any form that offers a shot at a prize.

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Actionable web analytics : using data to make smart business decisions by Jason Burby

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