Download e-book for kindle: Advertising: Information or Manipulation? by Nancy Raines Day

By Nancy Raines Day

ISBN-10: 0766011062

ISBN-13: 9780766011069

Discusses how advertisements has built, how businesses use it to appeal to shoppers, and the effect of advertisements on humans, fairly adolescents.

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Download e-book for iPad: Advertising: Information or Manipulation? by Nancy Raines Day

Discusses how ads has built, how businesses use it to appeal to shoppers, and the effect of ads on humans, really teens.

Extra info for Advertising: Information or Manipulation?

Sample text

Gars began to come in colors other than black, towels in colors other than white. In 1927 General Motors began changing the body style of their cars each year. making consumers they could Companies discovered that by dissatisfied with what they had, make them buy more. People were able to compare what they had to what others had, and way 38 to buy it seemed that there might be a into a better lifestyle. " Critics say that advertising istic view of products, know promotes a material- which the winners use the in life 11 the top brands, and own right the best stuff.

Or what all hailed as a feature may, in fact, be something brands share. For example, one company claimed that as is its all beer bottles were "washed with steam," live beer bottles are. Nine out of Ten Doctors Recommend On . . the radio, disk jockeys chat about a local restau- rant. " asks one. "Yeah, that's great but have you had the spinach salad? " like normal DJ actually an advertisement. chit- A company has paid for a specific period of time during which promoted by the on-air their restaurant will be sonalities.

Become such a problem regulate junk e-mail Congress, and many that several bills to It has ban or have been introduced in states are considering legislation 51 Advertising: Information or Manipulation? as The well. Federal commissioned a study to Commission has help determine what to do Trade about the problem. The and tobacco alcohol industries have discovered the unique opportunity the Internet holds for advertising. Their sites tend to glamorize drinking and smoking. Some are connected with prosmoking organizations such as the National Smokers Alliance and the American Smokers Alliance, groups that have financial ties to tobacco companies.

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Advertising: Information or Manipulation? by Nancy Raines Day


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